Online Ad Management
Our online ad management service helps you generate the right kind of traffic, convert it to leads or sales, and track your results to the penny. We only get paid if your campaign is profitable.
What Exactly Do We Do?
We are experts in the two primary techniques used to advertise on the
web: paid listings, known as PPC (or Pay-Per-Click), and organic
listings, known as SEO (or Search Engine Optimization).
An example of each is listed to the right, for the keyword “books”:
Why Use An Agency?
Online advertising may appear simple, but there are dozens of variables that can
get in the way of a campaign being profitable online. From developing a list of
thousands of keywords that will generate enough traffic, to optimizing those
keywords so you can separate buyers from the window shoppers, to ensuring
you have the right ad copy, landing page design, and conversion strategy - there are
many nuances that can affect the success of your campaign.
How Our Engagement Works
Our service is very simple:
- We will manage your online ad budget, agreeing with you on the maximum
you are willing to spend online each month - We will perform a detailed keyword analysis on your business and
market, and generate thousands of targeted keywords to bid on - We will then conduct extensive testing of those keywords to ensure we
have the most relevant, targeted list available - We will create, manage, and optimize those campaigns online, continually
tweaking for maximum efficiency, and - We will provide in depth reporting on your overall return on investment
…..most importantly, WE WILL ONLY GET PAID IF WE MAKE YOUR CAMPAIGNS PROFITABLE.
The Benefits to You:
- Saves you time, money, and headaches learning and applying the subtle nuances
of advertising on the web - Broadens your reach online by showing up in more places your customers are
surfing to - Guarantees positive results, or you don’t pay us